Flower Delivery Walthamstow Privacy Policy

Introduction and Scope

This Privacy Policy explains how Flower Delivery Walthamstow collects, uses, retains, and protects your personal data when you place an order for flower delivery services in Walthamstow and the surrounding districts. We take your privacy seriously and are committed to complying with the UK General Data Protection Regulation (GDPR). This policy is intended for individuals who use our services as customers and is effective from the date of publication.

What Data We Collect

When you place an order with Flower Delivery Walthamstow, we collect and process certain personal data necessary to fulfill your request and to operate our business. The categories of personal data we may collect include:

• Identity Information: Your full name and, if relevant, the recipient's name.
• Contact Information: Telephone number, billing address, delivery address, and postcode (for you and/or the recipient).
• Order Information: Details of the products you have ordered, order value, specific delivery instructions, and any messages to accompany your order.
• Payment Information: Payment card details are processed securely by our payment service provider; we do not store full payment card numbers or security codes.
• Communication Information: Correspondence with our customer service, including queries, complaints, or feedback.
• Technical Information: IP address, browser type, and usage data collected via cookies when browsing our website (where applicable and with consent).

Lawful Basis for Processing

Under the GDPR, we are required to have a lawful basis for processing your personal data. Flower Delivery Walthamstow relies on the following lawful bases:

• Contract: Processing your data is necessary to enter into and fulfill a contract with you, such as delivering your flower order as requested.
• Legal Obligation: We may process your data to meet legal requirements (for example, to comply with tax or accounting obligations).
• Legitimate Interests: We process data as necessary for our legitimate business interests, such as improving our services, maintaining security, and preventing fraud, provided these interests do not override your privacy rights.
• Consent: Where required, we may seek your consent for specific data uses, such as for marketing communications.

How We Use Your Data

Flower Delivery Walthamstow uses your personal data for the following purposes:

• To process, fulfill, and deliver your flower orders.
• To communicate with you about your order or to respond to your inquiries.
• To improve our services and manage customer relationships.
• To maintain accurate records for administrative, legal, and tax purposes.
• To comply with legal, regulatory, and contractual obligations.
• To detect, prevent, or address fraud and security issues.

Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes outlined above or as required by law. Typically, order-related data is kept for a minimum of six (6) years to comply with accounting and tax regulations. Data used for marketing purposes will be retained only as long as your consent remains valid or until you opt out. After these periods, your data will be securely deleted or anonymized.

Our Data Processors

In delivering our services, Flower Delivery Walthamstow may engage third-party service providers (data processors) who process personal data on our behalf. These include:

• Payment service providers: For processing card payments securely.
• IT infrastructure and website hosting companies: For secure operation and hosting of our website and databases.
• Courier and logistics partners: For delivering your orders efficiently.
• Professional advisors: Such as accountants or lawyers, only when necessary.

We ensure all processors comply with GDPR and process data strictly on our instructions, with appropriate safeguards in place.

Your Rights Under GDPR

As a data subject, you benefit from several rights regarding your personal data. These include:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request corrections to inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data under certain circumstances.
• Right to Restrict Processing: Ask us to limit how we use your data in specific situations.
• Right to Data Portability: Obtain and reuse your data for your own purposes across different services.
• Right to Object: Object to our processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw your consent at any time, where processing is based on consent.
• Right to Lodge a Complaint: Complain to the Information Commissioner's Office (ICO) if you believe your rights have been infringed.

To exercise your rights, please contact us using the contact details provided on our website. We will respond to your request promptly in accordance with legal requirements.

How We Protect Your Data

Flower Delivery Walthamstow takes the security of your personal data seriously. We apply appropriate technical and organisational measures to prevent unauthorised access, disclosure, alteration, or destruction of your data. Examples include secure servers, data encryption, restricted access for staff, and regular data protection training.

International Data Transfers

Your personal data is primarily processed within the United Kingdom and the European Economic Area (EEA). If we engage processors outside these regions, we ensure equivalent levels of protection as required by GDPR, such as using Standard Contractual Clauses or ensuring the country is deemed adequate by UK authorities.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or improvements in our services. Any changes will be posted on our website with an updated effective date. We encourage you to review this page regularly.

Contact and Further Information

If you have queries about this Privacy Policy, our privacy practices, or how your data is handled, please refer to the contact options provided on our website. We are always happy to address your concerns and assist with any requests relating to your data.

This policy applies to all customers who place flower delivery orders with Flower Delivery Walthamstow in Walthamstow and the surrounding districts.